Stamps on Paper
EVERYTHING IS ANYTHING
Branding has always been somewhat of a dirty word to us. Although it can help strengthen the overall message of a company or business, it seems that most of the time branding is used as a tool to alter your perception and ultimately put forth an image that can be disingenuous. In fact, the whole idea of a “brand” has never been something that we identified with, but that’s for another day.
We design and create things that are representative of our personalities, morals and ideals. Basically, we want everything we create to feel authentic, whatever that may even mean these days. We don’t have PR people or marketers - all we have is us. The two of us.
FANCY FONTS & LOFTY SLOGANS
We wanted to design packaging (and ultimately branding) that honestly represented our overall mission, but perhaps more importantly was respectful of the product itself. Every word and concept expressed on either our website, blog or packaging is honest - which is probably what most people would say.
We are not “graphic designers.” However, we felt it important to take on the task and have two points to make about such an endeavor:
- We believe that to be a “designer” one should not be limited by medium. Design is a way of seeing and interpreting things, therefore it can not be tied to any medium.
- Who better to articulate our story than us.
The notion that a branding or marketing team should craft your story is a bit silly to us, that is of course if there is even a story to tell. In our opinion, (and this mostly applies to a creative business) a person should work to discover his or her “brand” or message, the same way they would discover their own creative abilities. This idea of self-discovery somehow doesn’t apply to branding, or is given a pass for some reason. At a time when most things (and ideas) are carbon copies of other things, being unique should have more value. Influence is fine, but cloning is something very different.
BEAT YOU TO IT
You might say, “well not everyone is graphically inclined.” To which we would say, then don’t try to be - or if it is a priority, take the time to learn like you would any other skill. Be yourself, and do what you are capable of.
That’s authentic and that is beautiful.
*Or you can just hire a marketer, slap a fancy (maybe even old-fashioned) logo on your products and call it a day. It’s only your name on your product, after all.
**There are a few exceptions to this idea of self-branding. We’re focusing on “things that are made”, as opposed to places or experiences.